Case Study: Vodafone's Pop-Up Live Launch in Trafalgar Square

Vodafone chose to launch a new mobile data service with an exciting launch event in conjunction with Sky Sports and Spotify. The giant kick-about "penalty shootout" was held in the centre of one of London's best known landmarks - Trafalgar Square. The day saw various Premier League stars join competition winners and members of the public in a giant penalty shoot-out.

WilkieTV provided live video and IMAG for the entire event using one of our live 'fly-away' Portable Production Units - replicating the features of a traditional broadcast OB truck but in a single, portable rack-mount system. The feed was live streamed for social media, recorded for future promotional use, and shown on a large LED screen alongside the event, seen by thousands throughout the day.

All the action was shown on a large LED video wall throughout the day All the action was shown on a large LED video wall throughout the day

Live graphics were updated on-screen after each kick based on the ball's radar speed Live graphics were updated on-screen after each kick based on the ball's radar speed

The production featured a high-speed slow-motion camera to provide a unique angle of each goal attempt. A pair of cameras captured the crowd, presenters and general ambiance and an in-goal camera provided additional shots. On-screen graphics displayed the speed of the last kick measured using radar cameras to enhanced the experience and provided a competitive element to the proceedings.

"We were able to put together a video package that kept all of the action broadcasting to a huge LED wall throughout the event. We can innovate fast, and provide outstanding results on a short time-scale and with tight budgets."

Claire Wilkie, Managing Director, WilkieTV Ltd

The event required the deployment of HD fibre-optic cable between the cameras and the production equipment to prevent signal degradation and allow long distances, surpassing boundaries often found with coax based solutions. The multi-cam, live vision mixing system instantly produces astounding video production quality without requiring a huge OB vehicle onsite, for which in this event there was not the footprint to allow.

All of the live video was ISO recorded for each of the individual camera feeds and was made available for future use.

"With this event, we have again proven that small is the new big. Portable HD production is exciting as it allows us to take video places that were previously not possible. There was action everywhere and we were able to record all of it whilst simultaneously mixing it live. Restrictions on vehicle movements, space and of course interaction with the general public made this event a challenge but we were able to deliver 100%."

Claire Wilkie, Managing Director, WilkieTV Ltd