Case Study: Adidas Prophere Launch

To celebrate the two-day launch event for their new Prophere range, Adidas wished to live stream content to their Instagram including in-feed and stories.

WilkieTV created a series of bespoke live edits and pushed them to Adidas' social channels to drive engagement and interaction from consumers.

Fast turn-around was paramount as the client wanted to release content as the event was happening in London. WilkieTV provided an on-site edit suite and broadcast vehicle for around-the-clock output and client review. The edit team continuously ingested footage from the event and "chase edited" it into content and clips that could be posted immediately.

Fast turn-around was paramount as the client wanted to release content as the event was happening Fast turn-around was paramount as the client wanted to release content as the event was happening

Adidas wished to live stream content to their Instagram including in-feed and stories Adidas wished to live stream content to their Instagram including in-feed and stories

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